Your business can not be a success if you couldn’t design a functional digital marketing funnel. For increasing your sales, you need a powerful funnel sale.
In previous articles, you get familiar with the term digital marketing funnel and gain lots of valuable information about the A5 model and its stages. Click here to read it. In addition, you learn a strong strategy for designing a sales funnel.
Now, we, the expert digital marketing team of Chidma agency, want to show you an example of a real digital marketing funnel. In this article you see the process of designing a sales funnel for a shoe manufacturing company and can make your inspiration from it. So, let’s get going.
➡ A podcast of this article has been provided for your listening pleasure:
The Best Example Of Designing A Digital Marketing Funnel
Imagine you own a shoe manufacturing company and want to design a digital marketing funnel to improve your sales. Let’s get going to design it with help of the expert digital marketing team of Chidma agency.
As you have known, the A5 model is a functional sales funnel model for digital marketing purposes. as you can see in the shape, this model has five stages and you must guide your audience to trip from the first stage to the fifth one. If you are not familiar with the A5 digital marketing funnel model, we suggest you read about it by clicking here.
The First Stage: Awareness
The first step is awareness; your goal is for people get aware of your brand. users are strangers that you want to convert into prospects. So, you need a functional plan to get success. For this purpose, before people be aware of you, you have to be aware of them. Answer to following questions:
• Where are your customers?
• What are their interest websites?
• Who has impacted their shopping idea?
The answer to the above question defines your advertising strategy. For example, all people need to buy shoes, most people watch TV, so, tv ads are a good idea for your business. in addition, the following methods are great too:
• Google ads, blog content marketing, and other paths that people can find you on search engines like google.
• Social media networks: nowadays, people are more interested in online shopping.
• Participating in clothes and shoes or fashion exhibitions.
• Holding advertising competitions
Analyzing The Results:
Now you must measure your progress by defining a metric. It could be things like:
• The traffic of your website (direct, indirect and search engines)
• The number of people that participate in your competition.
• The number of your followers on social media platforms
• The number of clicking on your advertising links on other websites.
• …
Based on your result you have to improve your awareness plan in the sales funnel.
The Second Stage: Appeal
In the previous stage (awareness), you could inform people about your brand and you could convert the strangers into prospects. Some of them are interested to sign up on your website and fill in the information forms, etc., others just like reading your blog or other types of content on your website and social media platforms. Hence you win to lead generation.
So, you have two types of leads:
• The first group that signs up on your website and fills in the information forms
• The second group just use your content, follow you on social media platforms and join in events and competitions.
The first group are more valuable leads than the second group (they are closer to buying your product). Now you must perform a strategy to convert them into valuable leads. For this purpose, you should speak about the golden points of your product in your educational content on blogs and social media. You must show them how your product can solve their problems.
For example, you should create content about “the impact of shoe heel height on chronic back pain” and try to show the golden points of your product in it.
Measure The Leads:
• The number of people that sign up on your website
• The number of your followers on social media platforms
• The number of comments, shares, and save
The Third Stage: Ask
People like to ask about your product, compare it with other brands and discover its pro and cons. In this stage, you must help them on this path. You should assure your leads about the quality of your hoes by the rave of your old customers.
show leads the benefits of your services such as free-cost sending service. Make sure they know about the advantages of your after-buying service. Now seat and see the results of your efforts.
The Fourth Stage: Act
If you perform the third stage correctly, now you have real customers for your shoes. Do you know about the selling points? Nowadays, there is various path to selling. you have to determine the selling points of your company. For example:
• Online shopping through your website
• Online shopping through your social media pages.
• Selling through your dealer stores.
You must facilitate the buying process at every selling point. A hard buying process will cause your customers to repent and leave the buying process. For example:
• The price of your product must be updated.
• Customers can see high-quality images of your product.
• The process of payment must be facilitated.
The Fifth Stage: Advocate
This stage is about your duty after selling your products. You must retain your customers. saving the old customers is easier than the new lead generation. For example, you expect your customers to rebuy your company and promote your brand among their friends and family.
Hence you have to be kind customers:
• The first group that returns to your website for more shopping
• The second group promote your brand.
Both of them are your advocate, hence, regard them and keep touching with your loyal customers. now you are thinking of two questions:
• I know my return customers but how can I find my promoting customers?
• How can I create advocate customers?
Let me help you; you can find your promoting customers if you give a gift to them, how? Give an ID to every customer and everyone that sign up on your website with this code, the customer and reference will have a discount code.
About the second question, no one advocates for you without any reason. For having loyal customers, you must present royal services!
Conclusion
In this article, you walk with the expert team of Chidma digital marketing agency to create a sales funnel. Now you can make your inspiration from this article. Try to adapt the above stage and examples to your unique business.
We are sure if you read our educational articles about the digital marketing funnel, you have enough knowledge for designing your unique sales funnel. But if you don’t have any experience with this issue, don’t worry, we are here to help you. Click here and enjoy the free cost counselling service of Chidma agency.